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Pop culture matters...But why tho? 

Looking to catch up on pop culture? We're reviewing the latest movies and television, interviewing industry creatives, and of course - breaking down why all the things we love matter. But Why Tho? is a bi-weekly podcast where we'll dive into the past week in pop culture and get to discoursing on important conversations. 

Additionally, you'll be able to check out But Why Tho? Reviews, our review show where we give you a quick spoiler-free review of the latest in pop culture.

Sep 6, 2019

Blair Witch, the new psychological horror game from Polish developer Bloober Team, came out last week and made a large horror splash both in the fandom and on the sixth floor of PAX West 2019. Set in the Blair Witch universe and lore, Bloober Team and Lionsgate's take on the world of the Blair Witch is detached from the film franchise while still bringing horror fans the things love from it. Inspired by the world of the cinematic universe, Blair Witch presents a deeply human psychological horror story set in 1996.

This past week at PAX West 2019, we got the chance to sit down with Grzegorz Wilczek, the brand manager for Blair Witch from Bloober Team. Based out of Poland, the developer and publisher has made waves in the horror community with games like Layers of Fear and Observer, bringing tension, stress, and scares to a device near you with their iconic brand of psychological horror. While speaking with Wilczek, the heart of Blair Witch became clear - it's you.