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Pop culture matters...But why tho? 

Looking to catch up on pop culture? We're reviewing the latest movies and television, interviewing industry creatives, and of course - breaking down why all the things we love matter. But Why Tho? is a bi-weekly podcast where we'll dive into the past week in pop culture and get to discoursing on important conversations. 

Additionally, you'll be able to check out But Why Tho? Reviews, our review show where we give you a quick spoiler-free review of the latest in pop culture.

Oct 27, 2023

Alan Wake II is already set to be one of the top games of the year. With layered horror storytelling and a mixed-medium approach to game design, this sequel to 2010's Alan Wake carries on the legacy of one of gaming's biggest horror-mystery icons. Developed by Remedy Entertainment and published by Epic Games, we got the...

Oct 25, 2023

This week, Alex, Kate, and Swara skip the news, skip the jokes, and get serious. Whether it's saying, "it's a great year for gaming," when every studio is laying off developers, talking about movies during a strike, or having podcasts while a genocide is being allowed to happen, how do we keep talking about pop...

Oct 11, 2023

This week, Alex, Kate, and Matt talk about games as service. Which genres benefit from it? Which ones struggle with the pivot? And, we debate, the question: Sequel versus constant expansions? While live service may bring an eye roll from some gamers, we think they may just be an answer to some of gaming's problems. 

Oct 3, 2023

As the Assassin's Creed franchise returns to its roots in West Asia for Assassin's Creed: Mirage, allowing players to explore the splendor of Baghdad during the Abbasid Caliphate in the 9th Century, Ubisoft has recruited a Persian legend to help bring this story to life. An icon in Iranian and many other

Oct 3, 2023

Assassin's Creed Mirage is bringing this iconic video game franchise back to its roots in more ways than one. Perhaps most significantly, by setting this installment in West Asia (the Middle East) once again, like the original Assassin's Creed, Ubisoft has moved the franchise forward by taking it back to its roots....