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Pop culture matters...But why tho? 

Looking to catch up on pop culture? We're reviewing the latest movies and television, interviewing industry creatives, and of course - breaking down why all the things we love matter. But Why Tho? is a bi-weekly podcast where we'll dive into the past week in pop culture and get to discoursing on important conversations. 

Additionally, you'll be able to check out But Why Tho? Reviews, our review show where we give you a quick spoiler-free review of the latest in pop culture.

Oct 29, 2019

Netflix Original Rattlesnake is closing out the month of October for the platform with solid psychological horror uses the supernatural and morality in the best ways. At the Austin Film Festival, I got a chance to speak with the film's writer-director Zak Hilditch about storytelling, subverting expectations, and how the spirit of Stephen King horror runs through the character driven film. 

The film, which debuted at the Austin Film Festival was a blast to watch and from a storytelling perspective, Hilditch gives and in depth explanation about what exactly goes into making a film where audiences will be trying to guess the ending. For him, audiences like to be detectives, they like to call out the ending and in Rattlesnake it was his job to make sure he was throwing them off at every turn. Additionally, it was important that the horror in the film came from an emotional place, from the moral struggle that Katrina is put through. While the story's supernatural elements crafted a lore and world well beyond what we could imagine.